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Customers Respond to Responsive Sites

The digital landscape is changing so fast that content producers are having a hard time keeping up. Five years ago, nearly all web browsing happened on a PC, so web developers could create one version of a site, taking into account a few minor differences in web browsers. Mobile devices have changed everything.

According to the Digital Consumer Report recently released by Nielsen, 65% of Americans now own a smartphone, and almost one third have a tablet. Many of these consumers prefer their mobile devices for web browsing and even online shopping because it is often much more convenient than sitting at a computer. For web developers, though, this has created a real challenge. Screen sizes and resolutions vary wildly as hundreds of smartphones and tablets hit the market each year, and there will continue to be new devices, like Google Glass, that will create additional challenges. It’s just not feasible to create a new version of a website for every device that gets released. So a responsive website is the only efficient way to meet this new demand.

Responsive Web Design Solutions

You’ve probably had the unpleasant experience of opening an unresponsive website on your smartphone. You have to scroll and zoom and scroll and zoom; pictures are often cut off or missing; and the menus are hard to navigate. A responsive website allows for a single custom website design to adjust to any screen size, platform, or orientation. Good responsive website design ensures that all graphics, text, and forms are organized and viewed just as easily on a smartphone or tablet as on a PC. Responsive websites look like they were designed for that specific device, which allows for a much more pleasant and productive experience for the user. There are a number of ways that this is accomplished:
•Fluid grid-based layouts
•Sliding composite images
•Flexible images
•CSS3 media queries
•Hiding less important content areas

Using these techniques in a custom website design will ensure that users see all of the important content on a site in a way that fits their screen and is easy to navigate.

SEO and SEM Friendly

A responsive website also helps your search engine optimization and marketing. Google favors mobile optimized sites when retrieving search results, especially for local services. Also, having one URL for the site means you only have to optimize one site, as opposed to two if you make a stand-alone mobile site. And since responsive websites are much more user friendly, they will keep users on the site longer, reducing the site’s bounce rate, which can have a negative effect search results.

Denver Responsive Website Design

303 Webhouse specializes in custom website design that will help customers find you and give them a hassle-free web browsing experience—whether they are on a PC, smartphone, or tablet. Our experienced web designers have created profitable responsive websites for clients all over Colorado. They can build the responsive website you need to stay competitive in the ever-changing online marketplace.