Search Engine Optimization (SEO) is a vital component of a successful online marketing strategy. It’s as important—if not more important, in some cases—than the design of the website itself. If people can’t find your site, it doesn’t matter how professional it looks or how easy it is to navigate. The Internet doesn’t work like a phonebook; customers won’t just happen to notice your site unless they are specifically directed to it. So if you don’t have an SEO compliant website and a proactive online marketing strategy, your site probably isn’t going to show up on search engine ranking results—even if potential customers type in the specific name of your business!
How Search Engines Work
Over the years, search engines, like Google and Bing, have developed a sophisticated system for identifying the best match for a search query. In the early days of the Internet, search engine ranking results were hit and miss; sometimes you got what you were looking for, but you often had to sift through erroneous results. That’s because web developers could spam keywords in the HTML code, which made the search engine think the site had a lot of content on that topic when it may have just used those keywords to generate hits.
Google and other search engines have since adjusted their search methods to keep their results from being dishonestly manipulated. When search engines send out their “spiders,” they now use a whole range of criteria to determine if a site is a good match for the search query. While keywords are still important, they can’t simply be spammed. And there are many other things that the spiders are looking for, as well.
As a result, ranking a website in search engines requires a web design company that has a deep understanding of how search engines work and that stays up-to-date with the way search engines adapt their scanning methods. SEO starts at the very beginning of the design process—the structure of the site itself—and continues through content development and blogging. Each phase of the SEO process is important and must be continually revised and updated to keep your site current and relevant to a search engine.
303 Webhouse’s Experienced SEO Team
303 Webhouse is a Denver online marketing company that has a track record of successful SEO for companies large and small. While some SEO companies use a costly “pay per click” service, the specialists at 303 Webhouse understand the nuances of search and how to get your site to the top by using effective web design, page structure, content, and blogging. These techniques will assure that your website is readily displayed in search engine results, which means more customers and more profits.